As of 2007 it is offically the largest boom town in canada, it is also a near hell hole, with -50 winters and, and it is so polluted that birds literally burst into flames upon contact with is water. Attracts a large number of immigrents, due to the ability for an unskilled worker with an IQ of 80 to make 120k a year. Its main export is synthetic crude oil.
I am serious about the water thing, the surface of the water is 20% naptha and 20% other nasty stuff. Moral: Dont go swimming in fort mcmurray