These are tweets sent out by Twitterers with a vast collection of followers, but who only follow a handful themselves. Generally the celeb end of the spectrum.

Noted for inanity and the transparent 'need to be appreciated' usually displayed by the sender.

When Shakespeare said 'All the world's a stage...' He didn't mean this.
{on the phone}

Kelly: Kim Kardashian has just had a Mocha Latte! She was going to have a biscotti, but can't risk the calories!
Dan: Honey, I'm... um, thrilled about Kim's "Vanity Tweet", but I've got to get back to designing this hydroelectric plant we're building in the Caucasus.
作者 Inside Guide to London 2010年4月22日

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